Jason Wu creates a buzz for Target

There seems to be a trend going on of retailers collaborating with designers to create more affordable “designer” clothing, including the very popular “Versace for H&M”. Jason Wu and Target are another example of these up and coming fashion partnerships.

Now… what’s different about “Versace for H&M” and “Jason Wu for Target” is that Target isn’t even open in Canada yet! With the Canadian launch of Target in 2013, this Jason Wu pop-up shop is definitely adding to consumer’s anticipations of the store opening and business in general. From the Toronto Star article, it seems the event was expected to draw in many consumers and of course, be busy. It was only open for 6 hours and had customers lining up hours before the opening. Adding to the operating hour’s limitation, there was also a 3 item limit per purchase as well.

The pop-up shop seems like a smart move for Target I would say. As a consumer, I do prefer the idea of “limited qualities” of clothing because the fact that others don’t have it, make the clothes that much more special (note: I’m assuming there was little supply). With that said, if I followed Jason Wu's designs, I would definitely be at an event such as so. Besides the scarcity idea though, there were actually more “good things” about this pop-up shop. For one, Jason Wu was in attendance himself! Secondly…

"Target said they will donate an amount equal to 100 per cent of the sales of the Jason Wu for Target event to United Way Toronto" - The Star

Does it get any better than that?

I actually hope his line "Jason Wu for Target" goes well in Canada. I really do appreciate these designer collaborations because it gives consumers, who may not have been able to afford the items before, the chance to purchase them now. All in all, the pop-up shop event looks like a win-win-win situation. Win for consumers, win for Jason Wu, and… win for Target.

For more on the article and the collection: http://www.thestar.com/living/fashion/article/1135535--target-launches-jason-wu-one-day-pop-up-store-today-on-king-st-w