Friday, 30 December 2011

Pre-boxing day madness at Pacific Mall

Don't be surprised when you find out Pacific Mall is open on Christmas Day.

"The mall is a certified city tourist attraction, meaning it is exempt from Ontario’s Retail Business Holidays Act, which allows tourist sites to remain open on statutory holidays." - The Toronto Star

Over the holidays, it's a hot spot for (extremely) last minute gifts, an attraction for mainstream consumers, and a place to spend quality family time. According to The Toronto Star, Pacific Mall was "the only major mall open in the GTA". As expected, the shopping centre's parking lot was jam-packed as if it were peak hours during a busy boxing day.

Even I remember years back going to Pacific Mall during a holiday (not Christmas, but definitely a statutory holiday). At the time, the mall itself and the parking lot were like ants. Cars everywhere you look, people fighting for parking spots... people making their own parking spots! It was like a pre-boxing day experience. I could only imagine how Christmas Day would be like.

As crazy as it may sound though, Christmas Day (along with other holidays) brings in thousands of people and it benefits both the businesses and the consumers. Whether people are there shopping with their families or enjoying the cultural experience, Pacific Mall definitely brings everyone together.


Monday, 19 December 2011

Embracing the future! 2012 - we are ready for you!

Welcome to all of our new team members!


THANK YOU & BEST OF LUCK to those who have inspired Sensu's growth and now move on to part deux in their career journey!

As we review the year in a glance, we can certainly say it's been a great year for us (though we are very excited to have an even better year in 2012)! The opportunities gained, people encountered, relationships built, and of course, lessons learned -- are all integral in shaping our culture here at Sensu Communications.

We have many awesome things lined up for 2012 and are very excited to share them all with you as we move into the New Year. And yes, for many of you that are wondering, we are in the process of rebuilding our website and will be relaunching it in January. I promise you all won't be disappointed :)

And as if the parties over the holidays aren't enough to fill your calendars, please join us on January 12th, 2012 at Rosewater (19 Toronto Street) for American Marketing Association's (Toronto) inaugural Multicultural Marketing breakfast round-table event!! We have awesome speakers, great food, and lots of networking opportunities lined up for the marketing community - just in time after you return from the holidays! Find out about "The Emerging Ethnic Markets in Canada" and learn from the pioneers who have been there, done that and continue to enjoy much success in reaching out to ethnic consumers!

Check out our events page for more details:


Sunday, 18 December 2011

Catering to the Needs of Changing Demographics


The South Asian market is emerging just as the Chinese market is in the GTA. Over the past couple of weeks of working with Sensu and searching of related news articles for the blog, I've noticed a number of articles about the Chinese and South Asian markets. Whether it was about the growth of these two markets or the idea of businesses having culturally targeted campaigns, they were definitely mentioned.

An article called, "Langar on Wheels rolls out to Punjabi community" describes an elderly couple who have trouble making home-cooked foods, but are hesistant to sign up for the local Meals on Wheels program. After eating South Asian food for almost their whole lives, changing their preferences would just be too difficult and ultimately, unsatisfying. As the couple stated, they would rather have "roti with some sabzi (vegetables) and dal (lentils)" over the Meals on Wheels choices of shepherd's pie or beef stew.

The cultural gap of Meals on Wheels offerings and prominent increase of immigrants has pushed the program to provide specific meals for the Chinese, Greek, Italian, and Indian market.

With the changing demographics of the city and Canada in general, businesses (for profit) are not the only ones who must incorporate the multicultural aspect into their products or services. From the article, I can see that programs such as Meals on Wheels are gaining a better understanding of their community and refocusing their services. At the end of the day, the objective really is to meet the needs of changing demographics in our communities and Canada as a whole.


Wednesday, 7 December 2011

"The whole world wants to do business with China"

...Nothing better than getting straight to the point. When I first came across this quote in an article called, "Telefilm, Canadian movies to tap Chinese Market", I thought it was pretty bold at first, but nonetheless true.

The growing Chinese market in North America has shifted many marketers' eyes and has triggered the makings of Chinese-focused campaigns. While some businesses are just tapping into this prevalent market in Canada, others are already going straight for the homeland, China.

For example, Canadian film makers, Telefilm Canada and the Whistler Film Festival Society (WFFS), are trying to collaborate with film makers in China with goals of creating films that can be released in both countries. By Canada and China working together and targeting both markets, each one can benefit from this partnership. As the article states,

“The China Canada Gateway project would see the Chinese get exposure to Canadian filmmaking expertise – screenwriting, visual effects and post-production in particular” … “[Canadians would] gain access to the huge Chinese market which currently allows only about 20 foreign films into its theatres each year.”

This plan for a Canadian business to work in partner with China is simply an example of whats to come in the future. Be on the lookout for more Canada-China initiatives!