Saturday, 24 March 2012

Hong Kong's 2012 Chief Executive Election

Today marks the day where Hong Kong is in the process of electing for a new Chief Executive to govern over the next five years. Most of the Hong Kong Chinese community, both locally in Hong Kong as well as here in Canada have been very tapped into recent news of the candidates.

There has been ongoing debate about the future of Hong Kong and how much of its "one country, two system" structure will be kept in the years to come. There has been rumours and opinions that China's central government has been intervening and exerting pressure on the elective council, a body of professionals and individuals who are eligible to cast their vote for the next Chief Executive.

It is pertinent for multicultural marketers to understand not only the purchase behaviours of Chinese consumers but also to understand the political landscape on the macro level. Brands wishing to target this community needs to understand the importance of China's historical and modern day government structure in order to genuinely understand the factors that influence and ultimately drive consumer ideologies and behaviours.

In the next blog post, I'll explore more in depth into the political landscape of China, how it shapes consumer values and ultimately drive consumption preferences. Moreover, we'll look into how to leverage this understanding to target the ethnic Chinese consumer here in Canada.

Sunday, 11 March 2012

Do what you love and love what you do

After about 5 months interning with Sensu (in which, I was never referred to as “the intern” by the way – much appreciated!), it’s now time for me to explore another path.

When I first started back in November, I knew what I was getting myself into. I knew I would be working first-hand with a boutique marketing agency, which focused on the Chinese market. Little did I know though, I took away much more than I expected. Not only did I experience how a start-up boutique is run, or the steps that must be taken before a pitch… but I also learned about passion. I learned that with whatever you do in life, you’ve got to be passionate about it.

Simply put, I believe that having a passion for what you do is the foundation of your “drive”… your drive to prosper, your drive to progress, and your drive to persevere. No matter what happens, you will always push forward because at the end of the day… it’s what you love.

Working with such passionate and insightful ladies at Sensu, I’ve also gained a sense of inspiration. Every week, I would leave the office feeling so inspired after seeing what they do and their hard work put into it. I would always feel so inspired to work harder in order to achieve what I want. It was almost like an inspiration to make sure I’ll be passionate about what I do one day too.

All in all, interning with Sensu was such a valuable experience to me. Just remember to do
what you love and love what you do. Thank you, ladies.