Tuesday, 14 January 2014

Shoppers Drug Mart Give Beauty Event

Christmas will always be that time of year with back to back parties. What's more important than preparing for it? Last year on December 8th, Shoppers Drug Mart BeautyBOUTIQUE at Bayview Village partnered with SENSU Communications to host an in-store "GIVE BEAUTY" event, targeted at the Chinese-Canadian community.

Nearly 30 Sina WEIBO beauty bloggers, along with print and broadcast media attended the event and  were given a star-studded experience. Guests were welcomed by setting foot onto the red carpet for a photo against our GIVE BEAUTY backdrop, using photo signs branded with the beautyBOUTIQUE and Shoppers Drug Mart logo. To top off the festive atmosphere, branded cupcakes and refreshments were served to our guests. 

Huang of A1 Chinese Radio, MC of the evening, kicked off the event, and was shortly joined by two beauty advisors from Shoppers Drug Mart, Sarah and Loida, of whom shared their expertise on Canadian winter skincare, including advice on proper skin cleansing techniques and moisturizing products. Tips on how to apply flawless foundation and eye makeup were also explained, followed by two demonstrations - a simple everyday look and an evening glamour look.

Bold is back this season, and Loida assured us that anyone can pull off a smokey eye. For those who like to mix things up a bit, pick a different colour instead of solid black for an added mystic effect. Brown, steel blue and greyish green are safer colours to choose from. For the latest look, try experimenting with different shades like steel grey, olive green, metallic orange and steel blue. If you still prefer the classic smokey eye with black or grey-black eye shadows, try using a colour eyeliner for a sheer look. Our guests had a great time sampling different products as they listened on to beauty experts, all the while taking photos and posting live to their Weibo microblogs.

After the workshop, Weibo beauty bloggers couldn't wait to shop the store for their favourite brands and products that were demonstrated during  the workshop. Beauty representatives from Lancome, YSL, Shiseido, Clarisonic, Chanel, Guerlain and Biotherm were also on-site to offer personal consultations and makeup tips. 

Each guest was presented with a $20 Shoppers Drug Mart gift card and an exclusive offer to receive 20,000 Shoppers Optimum bonus points with a purchase of $125 or more. To wrap up the event, attendees  received a beautyBOUTIQUE™ gift bag, valued at over $225, filled with samples from over 10 luxury cosmetic brands. 

This unique event, targeted at Chinese beauty consumers, is part of Shoppers Drug Mart’s 2013 Holiday Promotion. Other elements in the campaign include print, online, indoor OOH, and consist of a major social component.