...Nothing better than getting straight to the point. When I first came across this quote in an article called, "Telefilm, Canadian movies to tap Chinese Market", I thought it was pretty bold at first, but nonetheless true.
The growing Chinese market in North America has shifted many marketers' eyes and has triggered the makings of Chinese-focused campaigns. While some businesses are just tapping into this prevalent market in Canada, others are already going straight for the homeland, China.
For example, Canadian film makers, Telefilm Canada and the Whistler Film Festival Society (WFFS), are trying to collaborate with film makers in China with goals of creating films that can be released in both countries. By Canada and China working together and targeting both markets, each one can benefit from this partnership. As the article states,
“The China Canada Gateway project would see the Chinese get exposure to Canadian filmmaking expertise – screenwriting, visual effects and post-production in particular” … “[Canadians would] gain access to the huge Chinese market which currently allows only about 20 foreign films into its theatres each year.”
This plan for a Canadian business to work in partner with China is simply an example of whats to come in the future. Be on the lookout for more Canada-China initiatives!
Reference: http://www.theglobeandmail.com/news/arts/movies/telefilm-canadian-movies-to-tap-chinese-market/article2259572/page1/
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