...You do not want to get left behind!
As Toronto takes the prize for having the most Chinese-Canadians, Vancouver is not too far behind. With that being said, there is no surprise that media companies are tapping into the Chinese communities of Vancouver.
From the article, “Western Canadian media firms plan Chinese-language editions", Susan Krashinsky reports that both Shaw Communications and Postmedia Network Canada Corp. will be making these strategic moves. Shaw Communications plans to unveil a Mandarin edition of the Global News evening newscast and Postmedia Network Canada Corp. plans to start a website that will translate the Vancouver Sun into “both traditional and simplified Chinese script.”
In the article, Loretta Lam, who is the president of the Chinese Canadian Advertising, Marketing & Media Association, also adds her insights about Chinese-language media editions and I agree with many of her thoughts. The most important point she mentions is that for these media firms to succeed, they will not only have translated versions of Canadian news, but will need to incorporate news from China as well. I believe this point to be very true and quite a “smart” move. Simply adding a Chinese news portion would definitely create a sense of connection to the homeland of Chinese-Canadians. This sense of connection would be seen amongst first generation Chinese-Canadians and especially for newcomers into the country. The addition of Chinese news allows target viewers to be up-to-date with current affairs back home, which is extremely relevant if they have family or friends there and in most cases, they probably do.
From such steps businesses are taking, it is clear to see that many companies are beginning to specifically target the growing Chinese market.
…So, what are you waiting for? Sensu can help you get on the right, strategic path :)
Reference: http://www.theglobeandmail.com/report-on-business/western-canadian-media-firms-plan-chinese-language-editions/article2262411/
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