Have you heard? There’s a female walking around New York City with four ipads attached to her head! How fascinating and genius of a marketing idea this is. You can watch the YouTube video below. What appears as an image of a female’s head attracts the curiousity of passerbys to get a closer look and here, there’s no doubt they have your attention. Then, the most curious who touch the ipad will then get a chance to interactively preview the pages of a trendy magazine. This is great! A unique but still, very effective way to hook, lure, and reel you in. This is especially rare in bustling cities like New York (we in Toronto can relate) where traditional outdoor advertising is often cluttered and dismissed.
Multicultural marketing is stuck in a limbo of traditional advertising and wanting to move forward to encompass more digital media and this type of creativity will definitely help any brand stand out in the marketplace.
Link to the video: www.youtube.com/watch?v=fLPMLJgGsiA
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