Sensu Grows Stronger!

The New Year is off to a great start for all of us here at Sensu!

I would like to take the chance to introduce Amanda Chen, Sensu's newest addition. Amanda will play a critical role in driving Sensu's research capabilities, including the development of our proprietary model used to better understand ethnic Chinese consumers from all walks of life. Stay tuned as we are really excited to share our findings with you!

Here is a little bit more about Amanda:

Born and raised in Shanghai, Amanda pursues education and work experience all over the world. Besides undertaking most of her undergraduate study in Hong Kong and volunteering extensively in rural areas of China, she spreads her footprints all the way from Asia to the US, Canada, Australia, Norway, England, and many more countries during her travel. Equipped by academic training in Statistics, Sociology and Urban Development, Amanda extends her cultural sensitivity through participating in a variety of activities and work projects in different cultural contexts. From debating in the classroom of Harvard University to handling delicate ancient art crafts at Hampton Court Palace in England, from selling brownies for international students organization in Norway to daily working in suit at a prominent bank’s headquarter in Australia … Amanda now finally settles down in Toronto – to reflect on her identity as an inbetweener of cultures and engage in the multicultural marketing conversation for better communications.

Welcome Amanda!

Sensu Adds One More!

It is with pleasure that I officially announce the newest addition to our agency team - Ms. Dolly Shao

Dolly is a Partner Consultant here with us at Sensu Communications and we are very happy and fortunate to have her on board with us. Bringing over 10 years of marketing and strategic planning experience from Shanghai, China, Dolly is a strategic individual with an abundance of both industry AND cultural expertise. Canada is now home to Dolly, having been here for about 2 years, she has successfully completed her MBA program at the Schulich School of Business @ York University.

We are very happy to have Dolly join Sensu and did I mention...SUPERR excited for all the innovative work that we are going to bring to the multicultural marketing space as an agency! Dolly be also be a regular contributor to the Sensu blog, so follow closely to see what she has to say about multicultural marketing!

Company Update!!

Hi Everyone!!

Sincere apologies for our blog to be MIA since April, we have been busy putting all sorts of neat stuff together that we will share with all of you down the road! Speaking of which, we have some great news to tell! Sensu Communications has added another Cultural Expert to our roster!

Laurie Ho, who will joining our team as a Partner Consultant, brings a wealth of industry knowledge and cultural expertise of the Asian-Canadian audience. In her own words, she is "an ambitious and results-oriented individual who is driven by her passion to excel in the marketing industry."  Laurie has a diverse portfolio in marketing research, financial planning, and supply chain management, with working experience from organizations such as Research In Motion, Bell Canada, and Ted Rogers School of Management. She is proud to be a second generation Canadian with an ethnic background from Vietnam. 

Laurie will also be a contributor on this blog, so remember to check back for her postings on various multicultural marketing topics, especially in the areas of experiential marketing and brand activation. Welcome to the Sensu Communications, Laurie!


PS: The Sensu website is working hard in progress at the moment, so stay tuned for our official launch coming soon!