Drastic changes to make no change

After months of delay and numerous typhoons from political rumour mills, Xi Jinping, the latest Chinese top leader, has succeeded the presidency with new the military and executive wings. With over 70% turnover rate in both the Central Military Commission and the Executive Committee of the State Council, evidences suggest the internal differences were finally set aside and the settlement was set to make everyone happy (at least, all sides could find quiet compromises.) Aside from normal rhetoric, Xi assures continuity and respect to the previous leaders and emphasis on better the lives of ordinary Chinese. That meant no dramatic u-turn of the macroeconomic policies of suppressing inflation, increasing minimum wages& labour benefits, and achieving both goals through gradual Renminbi appreciation against the USD. With dramatic solutions to the political infighting, the 18th National Congress of the Communist Party of China paves the way to stronger conservatism and patriotism. A new team with new leaders may need more time to act on an economy that shows signs of slowing down. Wealthy Chinese Canadians tend to have over sea assets and businesses in China. The continuation of Renminbi appreciation and suppression of inflation could increase their purchasing power in Canada. Recently, Chinese companies and business owners show signs of increasing interest in investment and migration to Canada. While the leadership swap may be bad news for those who want to seek business opportunities in China, it can be positive news for Canadian market.

Have you jumped on the Chinese market bandwagon?

...You do not want to get left behind!

As Toronto takes the prize for having the most Chinese-Canadians, Vancouver is not too far behind. With that being said, there is no surprise that media companies are tapping into the Chinese communities of Vancouver.

From the article, “Western Canadian media firms plan Chinese-language editions", Susan Krashinsky reports that both Shaw Communications and Postmedia Network Canada Corp. will be making these strategic moves. Shaw Communications plans to unveil a Mandarin edition of the Global News evening newscast and Postmedia Network Canada Corp. plans to start a website that will translate the Vancouver Sun into “both traditional and simplified Chinese script.”

In the article, Loretta Lam, who is the president of the Chinese Canadian Advertising, Marketing & Media Association, also adds her insights about Chinese-language media editions and I agree with many of her thoughts. The most important point she mentions is that for these media firms to succeed, they will not only have translated versions of Canadian news, but will need to incorporate news from China as well. I believe this point to be very true and quite a “smart” move. Simply adding a Chinese news portion would definitely create a sense of connection to the homeland of Chinese-Canadians. This sense of connection would be seen amongst first generation Chinese-Canadians and especially for newcomers into the country. The addition of Chinese news allows target viewers to be up-to-date with current affairs back home, which is extremely relevant if they have family or friends there and in most cases, they probably do.

From such steps businesses are taking, it is clear to see that many companies are beginning to specifically target the growing Chinese market.

…So, what are you waiting for? Sensu can help you get on the right, strategic path :)

Reference: http://www.theglobeandmail.com/report-on-business/western-canadian-media-firms-plan-chinese-language-editions/article2262411/